Software Development and Digital Marketing Services, Under One Roof
Growing online takes both a product people can use and a system that brings them to it. Choose one service or combine them into a single plan.
Custom software, web and ERP development
I build business websites, web apps, SaaS products and ERP systems with Laravel, Inertia.js, Next.js, React, Node.js and PostgreSQL. ERP work can cover sales, purchasing, inventory, HR and approval workflows, shaped by experience in the business processes these systems support.
- Multi-tenant SaaS and marketplaces
- Role-based access and admin dashboards
- Payment and third-party API integrations
Mobile app development
I build cross-platform mobile apps with React Native, Expo and Firebase, including secure authentication, push notifications and backend integrations. Experience includes mobile banking apps for Mashreq Al Arab Islamic Bank.
- iOS and Android app delivery
- Secure login and API integration
- Maintenance and release support
Technical SEO and website speed
Technical SEO helps search engines crawl, understand and index your site. I work on site audits, page speed and Core Web Vitals, structured data, redirects, internal linking and analytics setup.
- Crawling, indexing, canonicals and sitemaps
- LCP, CLS and INP performance improvements
- Structured data, Search Console and GA4
Marketing funnel development
I plan and build measurable funnels, combining SEO-ready landing pages, lead capture, follow-up sequences, CRM pipelines and conversion tracking.
- Landing pages, forms and booking flows
- Email and WhatsApp follow-up workflows
- Conversion tracking at each funnel step
Social media automation and technical social marketing
I build the systems behind social channels rather than creative content: tracking, scheduling, lead capture and reporting workflows that connect campaigns to business outcomes.
- Meta and TikTok pixel and conversion API setup
- Social lead capture into a CRM
- UTM tracking, dashboards and auto-replies
Big data and analytics
I help connect data from websites, CRMs, advertising platforms and ERP systems using Python and SQL, then shape it into reliable reporting and dashboards.
- Data ingestion and transformation
- Clean data stores and SQL reporting
- Dashboards for channels, customers and operations
CRM and marketing automation integration
I connect CRM and marketing tools, payment gateways, banking services and cloud platforms to websites and ERP systems through APIs. Project experience includes 40+ third-party integrations and workflow automation.
- CRM and email platform integrations
- Payment, banking and cloud APIs
- Approval and reporting automation
A clear delivery path
How an engagement works
- 01
Discovery
Goals, customers, current tools and data.
- 02
Plan
Written scope, timeline and success measures.
- 03
Build
Agile delivery with regular demos.
- 04
Launch
Deployment, tracking and SEO checks.
- 05
Grow
Ongoing optimisation, reporting and support.
Common questions
Frequently asked questions
What is a marketing funnel and do I need one?
A funnel is the step-by-step path that turns visitors into customers. If people visit your site but few enquire or buy, a funnel with tracking can show where they leave and what to improve.
What is technical SEO?
Technical SEO is the work that helps search engines crawl and understand your site, including speed, structure, canonicals, sitemaps and structured data.
How is social media automation different from running social accounts?
Automation covers scheduling, lead capture, tracking and reporting. Creative content and community replies remain with you or your content team.
Which technologies do you work with?
I specialise in Laravel, Inertia.js, React, Next.js, Node.js and React Native, and choose a stack to fit the project.
How much does a project cost?
Cost depends on scope. Send a brief and I can respond with a fixed estimate or a monthly plan.
Ready to get started?